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Don’t fall for the hard sell

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This one might get a little long-winded, but there is a point to be made. For the full story just carry on reading, but if you’d rather I just get to the point, scroll to the bottom. I took a call last week from a salesman from Yell, who introduced himself as my new “Digital Marketing Manager”. I thought it was somewhat strange as given that I’m a sole trader who takes on all aspects of his video projects and self-promotion from start to finish, I wasn’t under the impression that I had any employees, nor superiors. Nonetheless, he had a couple of useful things to say during the hour-long conversation which I happily took on board; part of my own personal growth has been understanding that I’ll never be the best at everything, so it’s often best to listen to others in that regard. I was polite, explained my goals, took on board what he said (although having spent a fair chunk of my professional career operating in marketing departments, I recognised an awful lot of nonsense in his spiel as well), and calmly awaited the hard sell. And it was always going to be a hard sell, because […]
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Story over Setup

A lot of us got into making videos when we were kids. We started with flip-phones and point-and-shoot cameras, chasing our friends around on their skateboards; pulling pranks on our siblings; miming along to trashy pop songs. Whatever got us into it, the want to hit record started with recognising an opportunity to tell a story. The skaters and the pranksters made shows like Jackass, a show that redefined the relationship between content and quality. The bedroom singers went to YouTube, building audiences of millions from the same four walls that witnessed them singing into their hair brushes. And in-between these people, a bunch of us who fell in love with the medium saved up for our first real camera and went out looking for something to put in front of it. The challenge by the time we get around to calling video production our profession is understanding that the obsession that we likely have with the equipment that we use is not reflective of the quality of our work. To illustrate what I mean by this, have a look at Mango Street’s video in which they hand a professional and amateur photographer the same camera and subject, then compare […]
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