Perfections Nails & Beauty

About the Client Emma owns Perfections Nails & Beauty; a chic beauty salon in Winsford, Cheshire. The business started life with Emma operating as a nail technician in the living room of her parents’ house, and over the years has grown into a multi-faceted salon on one of Winsford’s busiest high streets. From humble beginnings they now employ a talented team of beauticians who carry out all manner of treatments to a loyal and growing customer base. The Situation Emma closed the salon temporarily in 2019 to carry out a complete refit, allowing her to add to their services and employ more team members. The refurbishment introduced a completely fresh, clean look to the place, bringing the premises up-to-date with a modern aesthetic. To publicise this, Emma wanted a short promotional video making that could be put out across her social media channels, attracting new customers and introducing loyal and lapsed customers alike to the new-look salon. My Solution Given that the piece was not intended to tell a story, I wanted to put together something short and punchy that would show the salon’s new look in a sleek, modern light. The finished piece is less than a minute and […]
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