About the Client
Endon Hall Primary & Nursery School sits just inside the picturesque Staffordshire Moorlands at the heart of the community of Endon. The local parents rely on the outstanding service that the school provides for their children, not only imparting the national curriculum to great effect but also instilling the importance of kindness, curiosity and critical thought. As such the care that they provide is invaluable, and extends beyond the school day into a wide variety of extra-curricular activities. It’s a fantastic school, brimming with joy and warmth, very happy children and staff that truly care about the improvement and well-being of their pupils.
As good as Endon Hall is, they are in a competitive area with many other schools within a two mile radius, and to continue all of the good work that they do they needed to ensure that their admissions remained at a healthy level to justify the extensive array of extra-curricular activities and extended care that they offer. Mrs. Lewis, the head, wanted a video they would be able to share with parents, governors and the wider community that demonstrated the ethos of the school, the positive attitude of the children and the valuable services on offer that go above and beyond the curriculum. Using this she hoped that prospective parents would be encouraged to take a closer look at the school, potentially converting this interest into new admissions.
Given that parents are on the whole looking for a school that will genuinely care for and attend to their child’s needs rather than simply relying on the curriculum, I suggested that a scripted piece would feel too forced and corporate. Instead, I filmed interviews with staff members, governors and pupils, and spent a few days filming around the school to capture real moments that demonstrated the overwhelmingly positive atmosphere at Endon Hall. I also highlighted the nursery as a USP of the school, ensuring that it got adequate representation in the final video.
The finished video is one that leads with emotion and follows up with results, showing the dedication and care that the school offers and the positive attitude of the children that their approach produces. It covers pupils of varying ages in order to track the way their system develops from year to year, and interspersed throughout we are able to see an uncontrived glimpse of daily life at the school that will show parents what they can expect for their child throughout their time at the school.
Steve created a promotional video that perfectly reflects the ethos and vision of my school.
He listened, observed and advised, then effortlessly captured everything that makes us unique. His professional approach with both staff and children, along with his hard work, skill and attention to detail, made the whole process so effortless and enjoyable.
We were absolutely thrilled with the final result and would not hesitate to recommend Steve, unreservedly, to anyone. We hope to be able to work with him again sometime.
Mrs. V. Lewis | Headteacher