About the Client
Emma owns Perfections Nails & Beauty; a chic beauty salon in Winsford, Cheshire. The business started life with Emma operating as a nail technician in the living room of her parents’ house, and over the years has grown into a multi-faceted salon on one of Winsford’s busiest high streets. From humble beginnings they now employ a talented team of beauticians who carry out all manner of treatments to a loyal and growing customer base.
Emma closed the salon temporarily in 2019 to carry out a complete refit, allowing her to add to their services and employ more team members. The refurbishment introduced a completely fresh, clean look to the place, bringing the premises up-to-date with a modern aesthetic. To publicise this, Emma wanted a short promotional video making that could be put out across her social media channels, attracting new customers and introducing loyal and lapsed customers alike to the new-look salon.
Given that the piece was not intended to tell a story, I wanted to put together something short and punchy that would show the salon’s new look in a sleek, modern light. The finished piece is less than a minute and a half long, and in that time not only tells the audience exactly what is on offer in terms of service and attitude, but also shows testimony of what current clients think of the place, all pieced together in a fast-paced but succinct and stylish fashion. It is a branding promotion that perfectly fits with the style and feel of the salon.